Motion Design: Branding On Air/ Streaming Network
With example footage:
Bug
Bumper
Channel Ident
Classifications
Lower Third
Transition:
Promo
Without example footage:
for this project students were expected to develop a brand identity within the context of television (or online) broadcasting. Students were expected to conceptualise a comprehensive and appropriate brand identity for a fictional broadcasting channel, as well as relevent collateral media required.
In order to create and complete such deliverables students were required to commence with static vector designs and layouts which would then be animated in such a way as to make up channel ident, ratings bug and various bumpers.
The on air branding package that I chose to create is for a tv channel that concerns itself with activities that are conventionally seen as “hillbilly” past times or “redneck activities”. The main occupations the channel branding package will be concerned with is; monster truck driving, fishing, and moonshine making. The main promo of the package will be concerned with addressing these three activities to highlight the nature of the channel.
The reason that I chose to make a channel for this genre of entertainment is for the reason that I believe that rednecks or Hillbilly people are often sidelined in society because contemporary thought deems their actions unsavoury, when really, there is nothing wrong with their actions. So I was trying to share a spotlight with those who I think are wrongly ostracised.
The main stylistic approach was to use the aesthetic that is so often used in country fishing apparel, where the colours are natural but vibrant and the portrayed scenes are outside in a field of sorts.
The intention was to create a high energy and high impact package for the reason that intensity is often associated with delinquency and Hilbillies are often stereotyped to have such manner. The high intensity then also works in tandem with the footage that is aired on the channel for the reason that most of what will air on this channel will be, as mentioned, chaotic and energetic.
Research:
The project was initially beyond my realm of conception because I had never heard of things such as a bumper and a bug on T.V so I had to do some research on their appearance
Bug
Lower third
it was difficult to find out what activities are traditionally thought to be classic Hillbilly American activities that could make up a T.V show, beyond the obvious ones.
Mood board as well as Reference images
From this research into Redneck hobbies as well as looking into stylistic approaches of T.V shows that are similar in what they aim to convey, I decided to mimic the show trailer park boys and use exclusively vector illustrated animation in my On Air Branding Package.
That being said my workflow was to then use some of these real images to recreate my desired assets to animate with.
Conclusion:
Something that this project taught me is the value of a reference when working to recreate. During this project i was very lost for direction and was not sure what was expected of me however through the use of reference images and consulting work that was done by other professionals, I was able to build a project into something that would make me proud.
Another valuable insight that I have learned is that I struggle to create animations that work well with real footage and so that is something that I will practice going forward.
